The founder of M Activewear, Anis M is the owner of a fitness centre in a neighbourhood of predominantly Muslim residents. Naturally 90% of her gym members are Muslims. Over the years, she observed how the female members dressed for workouts and realized that these women are deprived of technical activewear that are modest and trendy.
So she set out to create a line of activewear that is not only technical but also modest and modern. An activewear that would allow women to participate in active lifestyle without feeling out-of-place, look and technical wise. Every garment has been carefully designed to consider the movement without sacrificing the requirements for modesty.